Connecting Nature, People & Technology
Enabling spheres of influence in the ecosystem — to give Nature an active voice.
The Deodands Project is about redesigning our approach to conservation. It’s about enabling thriving natural ecosystems through stewardship, active technologies and a deep human reconnection.
What we do
-
We want to give Nature a voice. We’ll do this by creating and managing digital twins of lands and rivers that have been granted legal personhood. These twins, called deodands, monitor the health of ecosystems using remote sensing and local expertise (for example, indigenous stakeholders). Deodands work to improve these biomes using a combination of AI-driven goal-seeking and community engagement.
-
Our first and most important beneficiaries will be conservation trusts and indigenous groups that are protecting specific lands, in partnership with the community of online gamers who are conscious of their alienation from nature. Deodands offer a way for gamers to fund conservation projects from within their gameworlds. They tap into the vibrancy of digital culture to close the circle of engagement between the online and the natural worlds.
-
The Deodands project will lead to a new, robust and flexible approach to conservation and a new way for ordinary people to engage with Nature. When managed by a deodand, natural systems function as our partners in restoring the Earth, rather than as resources to be exploited. Deodands are a solution to the “fox guarding the henhouse” problem of human-managed resource protection.
-
We’ll measure our success according to how well we assist the healing of specific damaged ecosystems around the world. Constant measurement of ecological health is baked into the deodands architecture and is the primary metric for judging the success of the project. Along with this, we will measure the engagement and satisfaction of the people using the network to help them build new and genuine relationships with the places they help to support.